Advertise on The River

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Our Wide Coverage Area

Montgomery, Troy, Pine Level, Prattvile, Wetumpka, Deatsville, Union Springs & More.

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Our Core Artists

Casting Crowns, Toby Mac, Chris Tomlin, Steven Curtis Chapman, Rush of Fools, Third Day & More.

The River 101.5/97.5 radio station logo in blue and white with “Café for Your Family” text
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Music Format

We are locally owned and operated. We play Contemporary Christian music that is Safe for the Whole Family.

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Why, The River?

In 2008, we saw a void in the three county area. We are the only commercial Contemporary Christian radio station in the area.

Advertise with Us

Reach River Region Families with advertising on The River. Contact us today!

  • 71% of the contemporary Christian audience is in the 25-54 year old media buying demographic.
  • 64% of Christian Radio listeners say, "The ads on Christian Radio make them want to buy what is in the ad", Compared to 33% of all advertising consumers
  • 72% of Christian Radio listeners prefer to buy from businesses advertising on Christian radio.
  • 62% of Christian radio listeners, "would shop more at a known business if it advertise on Christian Radio".

*According to Simmons Market Research & Soma Market Research